CRUCEROS Un análisis comparativo entre la SPRC (Colombia), el Puerto de Cozumel (México) y el Puerto de Shanghái (China)

Authors

  • Rafael Ángel Ugarriza Díaz Universidad del Sinú – Elías Bechara Zainúm, Cartagena de Indias, Colombia

Keywords:

Puerto, turismo de cruceros, competitividad portuaria, Cadena Logística

Abstract

Port competitiveness has become a strategic factor for the development of cruise tourism and international logistics integration. This article aims to characterize and compare the determining factors of competitiveness in the cruise tourism supply chain at the Cartagena Regional Port Society Terminal (SPRC), the Port of Cozumel (Mexico), and the Port of Shanghai (China). Methodologically, an exploratory-descriptive case study was developed, based on documentary analysis and international benchmarking, considering categories such as port infrastructure, operational efficiency, logistics services, connectivity, environmental sustainability, and passenger experience. The results reveal significant asymmetries among the ports analyzed, with Shanghai positioned as a global benchmark due to its high level of automation and logistics integration, Cozumel standing out for its tourism leadership and capacity to handle large volumes of passengers, and the SPRC presenting strategic strengths with clear opportunities for improvement in tourism diversification, sustainability, and technological innovation. It is concluded that the adoption of international best practices can strengthen the competitiveness of the Port of Cartagena within the Caribbean port system.

Author Biography

Rafael Ángel Ugarriza Díaz, Universidad del Sinú – Elías Bechara Zainúm, Cartagena de Indias, Colombia

Industrial Engineer from the Technological University of Bolívar. Specialist in Logistics from the Naval Academy “Almirante Padilla.” Internal Quality Auditor ISO 9000:2000, certified by SGS. Master’s degree in Logistics Management from the Naval Academy “Almirante Padilla.”

Business advisor and consultant in the private sector for more than thirty (30) years. His most recent position, held for eleven (11) years, was at the container yard CY de Colombia S.A., where he served as Logistics Operations Manager. He worked at Canel S.A. as Administrative and Financial Manager. He also worked at Perfumería Lemaitre S.A. as Administrative and Financial Manager. Additionally, he worked at Aire Cartagena LTDA for eight (8) years as Administrative and Financial Manager.

He has postgraduate-level teaching dedication and experience as a lecturer, director, and evaluator of undergraduate and graduate projects, with more than twenty (20) years of experience in several institutions in the city. He currently serves as an adjunct lecturer at the Naval Academy “Almirante Padilla” since 2000 in the Faculty of Maritime Administration. He has also been an adjunct lecturer at Fundación Tecnológica Antonio Arévalo TECNAR since 1997 in the programs of Business Administration, Technology in Shipping and Port Management, Technology in Industrial Process Management, and as an instructor in the Logistics Management program under the SENA–Tecnar coverage expansion agreement during the elective stage from December 5, 2016, to April 30, 2018.

He served as a full-time lecturer in the Technology in Logistics Management program at Fundación Universitaria Tecnológico Comfenalco, with twenty (20) years of affiliation from 1999 to the first period of 2018, teaching in the programs of Business Administration and Technologies in Finance, Marketing, and International Business. He was also a member of the Curriculum Committee responsible for the Production and Logistics area.

Currently, he serves as a full-time lecturer at the University of Sinú Elías Bechara Zainum, Cartagena branch, since 2014, in the School of International Business Administration.

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Published

12/12/2025

How to Cite

Ugarriza Díaz, R. Ángel. (2025). CRUCEROS Un análisis comparativo entre la SPRC (Colombia), el Puerto de Cozumel (México) y el Puerto de Shanghái (China). DERROTERO, 19(02), 15. Retrieved from https://www.revistasescuelanaval.com/derrotero/article/view/144

Issue

Vol. 19 Num. 02 (2025)

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Copyright (c) 2025 Rafael Ángel Ugarriza Díaz

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